Broadcasting
Cable and Beyond - An Introduction to Modern Electronic Media
3rd Edition
Published on 19. March 2007
Book
Hardback
485 pages
978-0-07-017988-2 (ISBN)
Description
This exploration of the broadcasting and cable industries covers topics such as history, regulation, economics and career opportunities. A chapter new to this edition, "The O.J. Simpson Arrest and Trial - O.J. and TV", poses questions on what is ethical and where modern news priorities lie.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
glossary, index
Dimensions
Height: 230 mm
Weight
1090 gr
ISBN-13
978-0-07-017988-2 (9780070179882)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joseph R. Dominick | Barry L. Sherman | Fritz Messere
Broadcasting, Cable, the Internet and Beyond
An Introduction to Modern Electronic Media
Book
08/1999
4th Edition
McGraw-Hill Inc.,US
€104.50
Article not available
Persons
Content
Part 1 Introduction: The O.J. Simpson Arrest and Trial - O.J. TV. Part 2 How it happened: history of radio; history of television and cable. Part 3 How it works: audio technology; video technology. Part 4 How it is: radio today; television today; cable and home video today; corporate and organizational vidoe today; the international scene. Part 5 How it's controlled - rules, regulations, deregulation: the regulatory framework; broadcasting and cable law; self regulation and ethics. Part 6 How it's done: radio programming; television news programming; television entertainment. Part 7 What it does - audience impact and effects: the ratings - estimating audiences; beyond ratings - other audience research; effects of broadcasting and cable.