Broadcasting
Cable and Beyond - An Introduction to Modern Electronic Media
2nd Edition
Published on 1. November 1994
Book
Hardback
528 pages
978-0-07-017817-5 (ISBN)
Description
This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
introduction
Dimensions
Height: 230 mm
Weight
6000 gr
ISBN-13
978-0-07-017817-5 (9780070178175)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Part 1 Three days in Moscow. Part 2 How it happened; history of radio; history of TV and cable. Part 3 How it is; radio today; television today; cable and home video today; corporate and organizational video today; the international scene. Part 4 How it's done; radio programming; television news programming; entertainment. Part 5 How it works; audio technology; video technology. Part 6 What it does - audience impact and effects; living with the ratings by playing the numbers; beyond ratings - nonsyndicated audience research; the effects of broadcast and cable. Part 7 How it's controlled - rules, regulation, deregulation; the regulatory framework; broadcasting and cable law; self-regulation and ethics. Part 8 Where it's going; the future; working in broadcasting and cable - the reality.