Key Success Factors of SME Internationalisation
A Cross-Country Perspective
Published on 22. August 2018
Book
Hardback
272 pages
978-1-78754-278-5 (ISBN)
Description
This collective
book offers a cross-country perspective on the internationalisation of small
and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,
North America, Australia and China provide new insights on how SMEs develop and
perform their international activities. Their innovative approach is
particularly useful to understand the major role played by SMEs in today's
global economy.
The authors
identify key factors that facilitate the international expansion of SMEs. They
explain how SMEs can succeed in their development in both mature and emerging
economies. Their findings are based on quantitative surveys and in-depth
case studies, and the resulting recommendations are provided to help SME managers increase the
performance of their international activities.
book offers a cross-country perspective on the internationalisation of small
and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,
North America, Australia and China provide new insights on how SMEs develop and
perform their international activities. Their innovative approach is
particularly useful to understand the major role played by SMEs in today's
global economy.
The authors
identify key factors that facilitate the international expansion of SMEs. They
explain how SMEs can succeed in their development in both mature and emerging
economies. Their findings are based on quantitative surveys and in-depth
case studies, and the resulting recommendations are provided to help SME managers increase the
performance of their international activities.
Reviews / Votes
Business scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms. -- Annotation (c)2018 * (protoview.com) *More details
Series
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 19 mm
Weight
549 gr
ISBN-13
978-1-78754-278-5 (9781787542785)
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Schweitzer Classification
Other editions
Additional editions
Noemie Dominguez | Ulrike Mayrhofer
Key Success Factors of SME Internationalisation
A Cross-Country Perspective
E-Book
08/2018
1st Edition
Emerald Publishing Limited
€107.99
Available for download
Persons
Noemie Dominguez is
Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a
Master's degree in "International Business Realities". Her teaching and research
interests include international business and strategic management, namely exports,
networks, strategies and decision-making in the internationalisation process
of SMEs (and also in the context of emerging countries).Ulrike Mayrhofer is
Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for
Corporate Relations, the Academic Director of the International MBA, and
the Head of the International Business Team at the Magellan
Research Center. Her research focuses on internationalisation strategies of
companies in mature and emerging markets.
Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a
Master's degree in "International Business Realities". Her teaching and research
interests include international business and strategic management, namely exports,
networks, strategies and decision-making in the internationalisation process
of SMEs (and also in the context of emerging countries).Ulrike Mayrhofer is
Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for
Corporate Relations, the Academic Director of the International MBA, and
the Head of the International Business Team at the Magellan
Research Center. Her research focuses on internationalisation strategies of
companies in mature and emerging markets.
Content
IntroductionPart I: Major drivers of SME internationalisation
A
global mindset - still a prerequisite for successful SME internationalisation? Lasse Torkkeli, Niina Nummela and Sami Saarenketo
Entrepreneurial marketing as a
key driver of early and sustained internationalisation; Birgit Hagen and Antonella Zucchella
The impact of inter-firm collaborations on SME
internationalisation; Pervez N. Ghauri and Ulf Elg
Entry mode strategies: Are SMEs any
different? Maria Cristina Sestu, Antonio Majocchi and Alfredo D'Angelo
The
high-performing SMEs in traditional manufacturing sectors: Innovation and
foreign operation modes; Cristina Villar Garcia and Jose Pla-Barber
Part II: Key
success factors of SME internationalisation in mature markets
The role of support services during the internationalisation
of Finnish software SMEs; Olli Kuivalainen, Jani Lindqvist, Mika Ruokonen and Sami Saarenketo
How can
promotion agencies impact SME internationalisation? The case of the French
company SLAT; Noemie Dominquez and Ulrike Mayrhofer
Internationalisation
strategies and processes of the German Mittelstand; Stefan Schmid
Market entry
strategies, innovation and performance of SMEs in the service sector; Katharina Maria Hofer and Alexandra Baba
Part III: Key
success factors of SME internationalisation in emerging markets
Quebec
SME risk management and exports to Asian countries; Josee St-Pierre, Richard LaCoursiere and Sophie Veilleux
Succeeding in
the Chinese market: The case of the French company Mixel Agitators; Noemie Dominquez and Ulrike Mayrhofer
Strategies for
internationalisation: How Chinese SMEs deal with distance and market entry
speed; Christiane Prangeand Youzhen Zhao
Motivations to internationalise: Evidence from Brazilian shoe
firms; Luisa Campos, Catherine Axinn, Susan Freeman and Gabriele Suder
Conclusion
A
global mindset - still a prerequisite for successful SME internationalisation? Lasse Torkkeli, Niina Nummela and Sami Saarenketo
Entrepreneurial marketing as a
key driver of early and sustained internationalisation; Birgit Hagen and Antonella Zucchella
The impact of inter-firm collaborations on SME
internationalisation; Pervez N. Ghauri and Ulf Elg
Entry mode strategies: Are SMEs any
different? Maria Cristina Sestu, Antonio Majocchi and Alfredo D'Angelo
The
high-performing SMEs in traditional manufacturing sectors: Innovation and
foreign operation modes; Cristina Villar Garcia and Jose Pla-Barber
Part II: Key
success factors of SME internationalisation in mature markets
The role of support services during the internationalisation
of Finnish software SMEs; Olli Kuivalainen, Jani Lindqvist, Mika Ruokonen and Sami Saarenketo
How can
promotion agencies impact SME internationalisation? The case of the French
company SLAT; Noemie Dominquez and Ulrike Mayrhofer
Internationalisation
strategies and processes of the German Mittelstand; Stefan Schmid
Market entry
strategies, innovation and performance of SMEs in the service sector; Katharina Maria Hofer and Alexandra Baba
Part III: Key
success factors of SME internationalisation in emerging markets
Quebec
SME risk management and exports to Asian countries; Josee St-Pierre, Richard LaCoursiere and Sophie Veilleux
Succeeding in
the Chinese market: The case of the French company Mixel Agitators; Noemie Dominquez and Ulrike Mayrhofer
Strategies for
internationalisation: How Chinese SMEs deal with distance and market entry
speed; Christiane Prangeand Youzhen Zhao
Motivations to internationalise: Evidence from Brazilian shoe
firms; Luisa Campos, Catherine Axinn, Susan Freeman and Gabriele Suder
Conclusion