Managing the New Product Development Process
Cases and Notes
Published on 16. September 1992
Book
Hardback
392 pages
978-0-201-52627-1 (ISBN)
Description
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 233 mm
Width: 159 mm
Thickness: 17 mm
Weight
495 gr
ISBN-13
978-0-201-52627-1 (9780201526271)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. New Product Development.
Note 1: Matching the Process of Product Development to Its Context.
Case 1: New York Life Insurance Company: Pension Department.
Case 2: Sealed Air Corporation.
Case 3: Henkel Group: Umbrella Branding and Globalization Decisions.
2. Market-Based Guidelines for Product Design and Positioning.
Note 2: Concept Testing.
Note 3: Perceptual Mapping-A Manager's Guide.
Note 4: Conjoint Analysis: A Manager's Guide.
Case 4: Techsonic Industries, Inc.: Humminbird-New Products.
Case 5: MSA: The Software Company: Planning the AMAPS Product Line.
Case 6: Strategic Industry Model: Emergent Technologies.
3. Formulating the Market Introduction Strategy.
Note 5: Researching and Monitoring Consumer Markets.
Note 6: Industrial Market Research: Beta Test Site Management.
Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B).
Case 8: Cumberland Metal Industries: Engineered Products Division, 1980.
Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B).
4. Managing the Dynamics of Product Line Evolution.
Note 7: The House of Quality.
Case 10: Barco Projection Systems (A): Worldwide Niche Marketing
Note 1: Matching the Process of Product Development to Its Context.
Case 1: New York Life Insurance Company: Pension Department.
Case 2: Sealed Air Corporation.
Case 3: Henkel Group: Umbrella Branding and Globalization Decisions.
2. Market-Based Guidelines for Product Design and Positioning.
Note 2: Concept Testing.
Note 3: Perceptual Mapping-A Manager's Guide.
Note 4: Conjoint Analysis: A Manager's Guide.
Case 4: Techsonic Industries, Inc.: Humminbird-New Products.
Case 5: MSA: The Software Company: Planning the AMAPS Product Line.
Case 6: Strategic Industry Model: Emergent Technologies.
3. Formulating the Market Introduction Strategy.
Note 5: Researching and Monitoring Consumer Markets.
Note 6: Industrial Market Research: Beta Test Site Management.
Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B).
Case 8: Cumberland Metal Industries: Engineered Products Division, 1980.
Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B).
4. Managing the Dynamics of Product Line Evolution.
Note 7: The House of Quality.
Case 10: Barco Projection Systems (A): Worldwide Niche Marketing