Fashion Forecasting
Bundle Book + Studio Access Card
4th Edition
Published on 26. November 2015
Book
Mixed media product
978-1-5013-1318-9 (ISBN)
Description
How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? These choices are all made with the help of fashion forecasting-a dynamic industry that identifies the trends that influence what people will be wearing in the future. This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. New co-author Divita has revised the structure of each chapter to streamline content and improve the flow of information while discussing timely examples and industry applications. Ultimately, students will learn how to prepare and present their own fashion forecast.
Features
- Includes 150 color photographs showing current examples
- Industry Profiles illustrate the types of job opportunities that exist for students and ground theoretical concepts in real-world application
- End-of-chapter summaries, activities, and discussion questions engage students in creative application of concepts
New to this Edition
- New Chapter 5, "Popular Culture and Forecasting", connects the influence of television, music, movies and social media to the rise of trends
- Thoroughly updated Chapter 4, now entitled "Modern Forecasting Methods", features current forecasters such as Trend Tablet, Perclers Paris, and Nelly Rodi Lab
- New You Be The Forecaster feature allows students to apply the skills in each chapter in scenarios that simulate real-world career situations
Fashion Forecasting STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
- Watch videos that bring chapter concepts to life
Teaching Resources
- Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments,
lecture notes, and sample test questions.
- PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion
Features
- Includes 150 color photographs showing current examples
- Industry Profiles illustrate the types of job opportunities that exist for students and ground theoretical concepts in real-world application
- End-of-chapter summaries, activities, and discussion questions engage students in creative application of concepts
New to this Edition
- New Chapter 5, "Popular Culture and Forecasting", connects the influence of television, music, movies and social media to the rise of trends
- Thoroughly updated Chapter 4, now entitled "Modern Forecasting Methods", features current forecasters such as Trend Tablet, Perclers Paris, and Nelly Rodi Lab
- New You Be The Forecaster feature allows students to apply the skills in each chapter in scenarios that simulate real-world career situations
Fashion Forecasting STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
- Watch videos that bring chapter concepts to life
Teaching Resources
- Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments,
lecture notes, and sample test questions.
- PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion
Reviews / Votes
The approach fits with the layout of my objectives and is easy to insert other relevant materials based on the way the book is organized. I feel the coverage of the subject matter is thorough. . .The students like the color pictures and illustrations. -- Beverly Kemp-Gatterson, The Art Institute of Houston, USA My overall impression is that this is a book that means business! It is very in depth with some very stimulating and interesting content. . .An in-depth study of trend forecasting with good activities and a break down of each area. -- Charlotte Goldthorpe, Huddersfield University, UK It presents the basic concepts and principles well. -- Tammy Robinson, Radford University, USAMore details
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
150 color illus
Weight
1392 gr
ISBN-13
978-1-5013-1318-9 (9781501313189)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Evelyn L. Brannon is Professor Emerita at Auburn University, USA, where she was an Associate Professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference.
Lorynn Divita is an Associate Professor of Apparel Merchandising at Baylor University, USA.
Lorynn Divita is an Associate Professor of Apparel Merchandising at Baylor University, USA.
Content
Preface
1. The Fashion Forecasting Process
Part One: Forecasting Frameworks
2. Introducing Innovation
3. The Direction of Fashion Change
4. Modern Forecasting Methods
Part Two: Fashion Dynamics
5. Popular Culture and Forecasting
6. Color Forecasting
7. Textile Forecasting
8. The Look: Design Concepts and Style Directions
Part Three: Marketplace Dynamics
9. Consumer Research
10. Sales Forecasting
Part Four: Forecasting at Work
11. Competitive Analysis
12. Presenting the Forecast
Glossary
Bibliography
Credits
Index
1. The Fashion Forecasting Process
Part One: Forecasting Frameworks
2. Introducing Innovation
3. The Direction of Fashion Change
4. Modern Forecasting Methods
Part Two: Fashion Dynamics
5. Popular Culture and Forecasting
6. Color Forecasting
7. Textile Forecasting
8. The Look: Design Concepts and Style Directions
Part Three: Marketplace Dynamics
9. Consumer Research
10. Sales Forecasting
Part Four: Forecasting at Work
11. Competitive Analysis
12. Presenting the Forecast
Glossary
Bibliography
Credits
Index