The General Manager and Strategy Formulation
Objectives, Missions, Strategies, Policies
Published on 27. April 1988
Book
Paperback/Softback
794 pages
978-0-471-63774-5 (ISBN)
Description
Provided by this book are the framework, content and materials for the development of knowledge and skills needed to be an effective general manager. Material dealt with includes the important tasks of implementing strategy through intrafunction integration and an opportunity is provided to relate functional area knowledge to the central role of general manager. Not merely a text and cases book, this text is designed to aid both instructor and student; the organization of materials is deliberately designed to follow the hierarchy of educational objectives of Bloom's Taxonomy. This method encourages the development of internally derived analytic frameworks as a means of dealing with multi-dimensional, unstructured situations (which the student will inevitably face) and will help the future manager formulate and implement sound and effective organizational strategies.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
Ill.
Dimensions
Height: 240 mm
Width: 180 mm
Weight
1191 gr
ISBN-13
978-0-471-63774-5 (9780471637745)
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Schweitzer Classification
Content
The Strategy and Policy Course, and How We Will Approach It; INTEGRATION WITHIN EACH MAJOR ORGANIZATIONAL FUNCTION: Analysis of Accounting Data - The General Manager's View; Financial Management and the General Manager; Marketing and the General Manager; Production/Operations and the General Manager; Organization and Management for the General Manager; INTERFUNCTIONAL INTEGRATION - CONCEPTUAL AND ANALYTICAL TOOLS: Breakeven Analysis; The Product Life Cycle and the General Manager; Operational Forecasting and the General Manager; STRATEGY FORMULATION FOR SINGLE BUSINESS: Analysis of the External Environment; Analysis of Internal Resources and Identification of Areas of Potential Advantage; Arraying and Choosing Strategies; Implementing a Chosen Strategy; Evaluating Single-Business Strategies; STRATEGY FORMULATION - MULTIPLE BUSINESS ORGANIZATIONS: Multiple-Business Strategies; The Multi- National Firm; Developing and Emerging Issues.