Directory of International Direct and e-Marketing
A Country-by-Country Sourcebook of Providers, Legislation and Data
Kogan Page Ltd (Publisher)
6th Edition
Published on 28. June 2002
Book
Paperback/Softback
964 pages
978-0-7494-3782-4 (ISBN)
Description
The country-by-country directory includes basic demographic and economic data, language and cultural considerations; legislation services; providers of e-marketing services and full service/product listings. The directory is prefaced by a series of authoritative articles that highlight the trends and prospects for international direct marketing in 2002. The handbook also covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the web.
More details
Edition
6th edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
colour and b&w illustrations
Dimensions
Height: 240 mm
Width: 168 mm
Weight
1610 gr
ISBN-13
978-0-7494-3782-4 (9780749437824)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Content
Part I Direct and e-marketing - new prospects and new oppurtunities: FEDMA, DMA; industry statistics - a FEDMA survey; the new marketing and advertising budgets - the shift to e-marketing; market entry techniques, use of search engines, e-mailing lists - bought and self-complied, the role of the web designer; regulatory regimes - European Union, country-by-country, USA, others; permissions and non-permissions; measuring sales - hits and scores; regional development and the internalization of sales. Part II the international direct and e-marketing country by county directory: basic demographic and economic data and overview, language and cultural considerations, legislation and consumer protection, country DM association, postal services; listings - providers of DM services, service/product listings, e-marketing services (list providers, software, e-marketing consultants, online/e-marketing agencies, website design agencies, directory of search engines).