The Fundamentals of Fashion Management

Reviews / Votes

A well-structured and insightful resource that gives fashion business students a strong grounding in consumer behaviour, trend forecasting, supply chains and sustainability. Its contemporary case studies and industry perspectives make it an invaluable guide to understanding and navigating the modern fashion industry. -- Dr Rosy Boardman, Reader in Fashion Business, The University of Manchester, UK A comprehensive overview of the mechanisms that constitute the fashion industry, from supply chains, garment construction, consumer behaviour, and marketing. The book will be of interest to people interested in understanding fashion industry operations, with interviews from those working in the industry providing practical and interesting insights. -- Dr Elaine L Ritch, Glasgow Caledonian University, Scotland Praise for the second edition:

A concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the process of value creation within fashion organisations. The author discusses a wide range of contemporary examples and innovative insights into the evolving nature of the fashion system. -- Matteo Montecchi, Senior Lecturer in Fashion Marketing and Management, London College of Fashion, UK This book is unique as it is the only book that covers the whole of the fashion management industry and [because of] its contemporary approach. This is a very informative book on the principles of Fashion Management, how the industry works, the roles within the industry and what the expectations of this fast and exciting industry are all about. If you want to know exactly what Fashion Management is, this is the book for you. -- Katherine Boxall, Course leader for Fashion Management and Marketing, University of the Creative Arts, UK I definitely would adopt this text going forward. Dillon has a very professional and business-like approach. Very good text for entry level fashion course. Excellent overview of the fashion merchandising field. -- Southward, University of Arkansas, US The book is well organized and easy to navigate... A very good supplement to a Fashion Management course, and a quick and easy read. -- Myra Butensky, Berkeley College, US