Mail and Internet Surveys
The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide
2nd Edition
Published on 1. September 2006
Book
Hardback
544 pages
978-0-470-03856-7 (ISBN)
Description
Don Dillman's Tailored Design Method has been used for years by students, professionals, and researchers in all fields to effectively plan and conduct surveys. This updated edition, which takes into account new dependence on and research concerning on-line surveys, is a crucial resource for any researcher seeking to increase response rate and obtain high-quality feedback from mail, electronic, and other surveys.
More details
Edition
2., Aufl.
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 23.5 cm
Width: 16.2 cm
Weight
889 gr
ISBN-13
978-0-470-03856-7 (9780470038567)
Schweitzer Classification
Other editions
New editions
Don A. Dillman | Jolene D. Smyth | Leah Melani Christian
Internet, Mail, and Mixed-Mode Surveys
The Tailored Design Method
Book
08/2008
3rd Edition
Wiley
€83.90
Article exhausted; check for reprint
Person
DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.
Content
Preface to the 2007 Update.Preface to the Second Edition.Acknowledgments.Part One: ELEMENTS OF THE TAILORED DESIGN METHOD.1 Introduction to Tailored Design.2 Writing Questions.3 Constructing the Questionnaire.4 Survey Implementation.5 Reduction of Coverage and Sampling Errors.Part Two: TAILORING TO THE SURVEY SITUATION.6 Mixed-Mode Surveys.7 Alternative Questionnaire Delivery: In Person, to Groups, and through Publications.8 When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys.9 Household and Individual Person Surveys by Government.10 Surveys of Businesses and Other Organizations.11 Internet and Interactive Voice Response Surveys.12 Optical Scanning and Imaging, and the Future of Self-Administered Surveys.References.2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys.Appendix References.Index.