
Introduction to Business
Laura Dias(Author)
McGraw-Hill Professional (Publisher)
Published on 16. February 2008
Book
Paperback/Softback
978-0-07-128785-2 (ISBN)
Description
Discover a New World.The night sky can look like an endless canvas of twinkling lights to the untrained observer. For thousands of years, constellations have helped break up space into manageable pieces to aid navigation. By connecting the stars we can relate to the unknown providing a guide to reach our destination... Introduction to Business * Guides students through topics by dividing each into smaller sections encouraging student understanding and building confidence.
* Connects students with the working world with numerous real-world applications and relevant career-focused content.
* Links course learning objectives to chapter content and all instructor support materials saving valuable prep time allowing time to focus on students.
* Connects students with the working world with numerous real-world applications and relevant career-focused content.
* Links course learning objectives to chapter content and all instructor support materials saving valuable prep time allowing time to focus on students.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 46 mm
Weight
907 gr
ISBN-13
978-0-07-128785-2 (9780071287852)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits 2: How Economics Affects Business 3: Competition in Global Markets 4: Demonstrating Ethical Behavior and Social Responsibility 5: Entrepreneurship and Starting a Small Business 6: Management 7: Leadership and Motivation 8: Human Resource Management: Finding and Keeping the Best Employees 9: Marketing Businesses and Products 10: Product and Service Promotion 11: Using Technology and Business 12: Understanding Financial Information and Accounting 13: Securities Markets and Financial Institutions 14: Managing Personal Finance