Core Concepts in Fashion
Published on 1. February 2007
Book
Hardback
320 pages
978-0-07-319622-0 (ISBN)
Description
This book offers a hands-on, fun approach to learning fashion. The content and the style of the book are organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities - especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
ill
Dimensions
Height: 284 mm
Width: 218 mm
Thickness: 23 mm
Weight
1231 gr
ISBN-13
978-0-07-319622-0 (9780073196220)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Chapter 1:Fashion Careers Chapter 2: Fashion Terminology and the Merchandising Process Chapter 3:Textiles and Design Development Chapter 4:Historical Perspective Chapter 5:Trend Forecasting Chapter 6:Consumer Behavior in Fashion Chapter 7:Marketing Fashion Products Chapter 8: Global Sourcing Chapter 9: Retailing in a Vibrant World Chapter 10:Retail Buying Chapter 11:Appendix and Cases