Core Concepts in Fashion
Published on 1. February 2007
Book
Hardback
978-0-07-110644-3 (ISBN)
Description
This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities - especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
ill
ISBN-13
978-0-07-110644-3 (9780071106443)
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Schweitzer Classification
Content
1: Fashion Careers 2: Fashion Terminology and The Merchandising Process 3: Textiles and Design Development 4: Historical Perspective 5: Trend Forecasting 6: Consumer Behavior in Fashion 7: Marketing Fashion Products 8: Global Sourcing 9: Retailing in a Vibrant World 10: Retail Buying 11: Appendix and Cases Glossary of Terms Formulas from Chapter Ten Practice Problems Case Studies and Articles Bibliography