
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. June 2019
Book
Paperback/Softback
256 pages
978-0-7494-8452-1 (ISBN)
Article exhausted; check for reprint
Description
Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.
Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.
This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.
Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data
Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.
This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.
Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data
Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
395 gr
ISBN-13
978-0-7494-8452-1 (9780749484521)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Sue Dewhurst | Liam FitzPatrick
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Book
04/2022
2nd Edition
Kogan Page Ltd
€47.60
Shipment within 10-20 days
Additional editions

Sue Dewhurst | Liam FitzPatrick
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Book
06/2019
1st Edition
Kogan Page Ltd
€133.70
Article exhausted; check for reprint
Persons
Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.
Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.
Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.
Content
Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators - How to help them add the most value;
Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
Chapter - 10: Communicating in tough times - Preparing leaders for delivering tough messages;
Chapter - 11: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 12: Communicating on purpose - Helping employees find meaning in the modern workplace
Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators - How to help them add the most value;
Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
Chapter - 10: Communicating in tough times - Preparing leaders for delivering tough messages;
Chapter - 11: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 12: Communicating on purpose - Helping employees find meaning in the modern workplace