Strategic Management
Creating Competitive Advantages
4th Edition
Published on 24. February 2010
Book
Paperback/Softback
576 pages
978-0-07-131270-7 (ISBN)
Description
"Strategic Management: Creating Competitive Advantage, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 550 mm
Width: 20 mm
Thickness: 200 mm
Weight
1012 gr
ISBN-13
978-0-07-131270-7 (9780071312707)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part One: Strategic Analysis Chapter 1 Strategic Management: Creating Competitive Advantages Chapter 2 Analyzing the External Environment of the Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: Creating Value through Diversification Chapter 7 International Strategy: Creating Value in Global Markets Chapter 8 Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance hapter 10 Creating Effective Organizational Designs Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship Chapter 13 Analyzing Strategic Management Cases