Strategic Management: Text and Cases with Comp Case Guide for Instructors
6th Edition
Published on 3. October 2011
Book
Hardback
978-0-07-757589-2 (ISBN)
Description
"Strategic Management: Text and Cases, Sixth Edition", by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
More details
Edition
6th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 38 mm
Weight
1778 gr
ISBN-13
978-0-07-757589-2 (9780077575892)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship Part Four: Case Analysis Chapter 13: Analyzing Strategic Management Cases Cases Robin Hood Edward Marshall Boehm, Inc. The Skeleton in the Corporate Closet The Best-Laid Incentive Plans Growing for Broke American International Group & the Bonus Fiasco United Way of America General Motors Heineken McDonald's World Wrestling Entertainment Yahoo! QVC Johnson & Johnson Samsung Electronics Movie Exhibition Industry 2011 Reader's Digest Ford Motor Company FreshDirect Apple Inc.: Taking a Bite Out of the Competition Southwest Airlines: Does "LUV" last? Ebay in Asia Mattel Nintendo's Wii Weight Watchers Pixar Proctor & Gamble Geely Automobile Ann Taylor Jamba Juice Build-A-Bear Workshop JetBlue Airlines: Getting Blue again? Casino Industry in 2011 Dippin' Dots Ice Cream+ Micro Finance Banks Green Mountain Coffee Roasters and Keurig Coffee