Is Military Advertising Effective?
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Published on 19. January 2004
Book
Paperback/Softback
96 pages
978-0-8330-3341-3 (ISBN)
Description
Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.
More details
Language
English
Place of publication
Santa Monica, CA
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 226 mm
Width: 156 mm
Thickness: 7 mm
Weight
168 gr
ISBN-13
978-0-8330-3341-3 (9780833033413)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification