Objects of Desire
Consumer Behaviour in Shopping Centre Choices
Published on 23. November 2004
Book
Paperback/Softback
XVII, 271 pages
978-1-349-50784-9 (ISBN)
Description
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
More details
Edition
1st ed. 2005
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
XVII, 271 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 17 mm
Weight
372 gr
ISBN-13
978-1-349-50784-9 (9781349507849)
DOI
10.1057/9780230509481
Schweitzer Classification
Other editions
Additional editions
Book
11/2004
Palgrave Macmillan
€53.49
Shipment within 10-20 days
Person
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books
Marketing the E-business
and
E-retailing
.
Content
PART I: INTRODUCTION AND BACKGROUND Introduction Background PART II: WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART III: CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: The Savannnah Hypothesis of Shopping PART IV: FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications