American Communication Research
The Remembered History
Published on 1. March 1996
Book
Paperback/Softback
226 pages
978-0-8058-1744-7 (ISBN)
Description
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.
Reviews / Votes
"Here is an interesting, readable, and personalized history of communication study, written by 14 chapter authors who had direct contact with the founders and forerunners of the field."-Journal of Communication
"...(this book) is a more ambitious book, one that collects lectures made over the past decade at the Freedom Forum (formerly Gannett Center) in New York, concerning the development of the field. As a reference book it deserves a place on a scholar's bookshelf."
-Journal of Braodcasting & Electronic Media
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 12 mm
Weight
337 gr
ISBN-13
978-0-8058-1744-7 (9780805817447)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2013
1st Edition
Routledge
€55.49
Available for download
E-Book
11/2013
1st Edition
Routledge
€55.49
Available for download
Book
03/1996
Routledge
€215.77
Shipment within 10-20 days
Persons
Dennis, Everette E.; Wartella, Ellen Ann
Content
Contents: E.E. Dennis, Preface. Part I: The Schools of Thought.K. Lang, The European Roots. J.W. Carey, The Chicago School and Mass Communication Research. W.J. McGuire, The Yale Communication and Attitude-Change Program in the 1950s. E. Katz, Diffusion Research at Columbia. H. Himmelweit, Children and Television. T. Peterson, The Press as a Social Institution. Part II: Eyewitness Accounts.H.M. Beville, Fashioning Audience Ratings -- From Radio to Cable. D.L. Sills, Stanton, Lazarsfeld, and Merton -- Pioneers in Communication Research. R. Bartos, A Conversation With Frank Stanton. W. Schramm, The Master Teachers. L. Bogart, Research as an Instrument of Power. D. Cater, Addressing Public Policy. Part III: Reassessment.G.J. Robinson, Constructing a Historiography for North American Communication Studies. E. Wartella, The History Reconsidered. Appendix: Biographic Sketches of 65 Contributors to the Field of Communication Research.