
The Secret Language of Leadership
How Leaders Inspire Action Through Narrative
Stephen Denning(Author)
Jossey-Bass (Publisher)
Published on 23. October 2007
Book
Hardback
304 pages
978-0-7879-8789-3 (ISBN)
Description
Praise for The Secret Language of Leadership
"There is something very special about The Secret Language of Leadership. A lot of authors write about storytelling and other methods of leadership communication. What sets Steve Denning apart is his authenticity. He is one of the rare few who write about it from intensely personal experience. This book offers a genuinely refreshing perspective and an uncommon insight into the narrative life of leadership."-Jim Kouzes, coauthor of the best-selling The Leadership Challenge and A Leader's Legacy
"The Secret Language of Leadership has been instrumental in helping me overcome the challenges of rapid growth and intense competition. It's all about the story."-Reed Hastings, CEO, Netflix Inc.
"I don't think I have ever read a more compelling preface. And best of all, the advice Denning gives to the reader about speaking and writing is exemplified in the way he has written this impressive book."-James MacGregor Burns, distinguished senior scholar, James MacGregor Burns Academy of Leadership, University of Maryland, and author of Leadership
"The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it's highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say."-Richard Stone, story analytics master, i.d.e.a.s
Reviews / Votes
Named one of the "Best Business Books of the Year" (2007) by Financial Times: "Leaders don't just execute strategy, they must inspire others to follow...This book explains how." (Financial Times, December 8, 2007) "Denning cohesively links the importance of narrative intelligence and telling stories to leadership success." (Library Journal, December 2007) "...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning." (MyCustomer.com, Friday 7th December 2007) "This book's lucid explanations, vivid examples and practical tips are essential reading..." (PublicNet.co.uk, Tuesday 4th December 2007) "...an array of glowing testimonials from truly famous people. Definitely one for those interested in transformational change." (Strategic Communication Management, December 2007) "...an educational and informative book that can be effortlessly read from cover to cover." (Inside Knowledge, September 2007)More details
Series
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Product notice
sewn/stitched
Paper over boards
With dust jacket
Illustrations
Tables: 5 B&W, 0 Color; Exhibits: 5 B&W, 0 Color
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 21 mm
Weight
596 gr
ISBN-13
978-0-7879-8789-3 (9780787987893)
Schweitzer Classification
Other editions
Additional editions

E-Book
01/2011
Jossey-Bass
€17.99
Available for download

E-Book
06/2008
Jossey-Bass
€18.99
Available for download
Person
Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.
Content
Preface: My Leadership Journey vii
Part One: What Is Transformational Leadership? 1
Introduction: Ten Mistakes Transformational Leaders Make 3
1 The Secret Language of Leadership 21
Part Two: The Language of Leadership: Key Enablers 51
2 Articulating a Clear, Inspiring Goal 53
3 The Leader's Own Story: Committing to the Goal 65
4 Mastering the Audience's Story 80
5 Cultivating Narrative Intelligence 92
6 Telling Truthful Stories 116
7 Leadership Presence: The Body Language of Leadership 132
Part Three: The Language of Leadership: Key Steps 147
8 Getting People's Attention 149
9 Stimulating Desire 166
10 Reinforcing with Reasons 187
11 Continuing the Conversation 199
12 Epilogue 211
Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996 221
Appendix 2: Templates and Exercises 229
Appendix 3: What's Your Narrative Intelligence? 235
Notes 245
Acknowledgments 265
About the Author 267
Index 269
Part One: What Is Transformational Leadership? 1
Introduction: Ten Mistakes Transformational Leaders Make 3
1 The Secret Language of Leadership 21
Part Two: The Language of Leadership: Key Enablers 51
2 Articulating a Clear, Inspiring Goal 53
3 The Leader's Own Story: Committing to the Goal 65
4 Mastering the Audience's Story 80
5 Cultivating Narrative Intelligence 92
6 Telling Truthful Stories 116
7 Leadership Presence: The Body Language of Leadership 132
Part Three: The Language of Leadership: Key Steps 147
8 Getting People's Attention 149
9 Stimulating Desire 166
10 Reinforcing with Reasons 187
11 Continuing the Conversation 199
12 Epilogue 211
Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996 221
Appendix 2: Templates and Exercises 229
Appendix 3: What's Your Narrative Intelligence? 235
Notes 245
Acknowledgments 265
About the Author 267
Index 269