Packaging Prototypes 3

It has become the responsibility of every designer to recognise environmental issues at the very conception of the design idea. The initial section of this title details the importance of seeing design from a systems context and explains how the designer must view the entire system before being qualified to solve a single packaging unit. The core of the book explores around 60 real examples of packaging designs which have incorporated environmental considerations at the design stage. The varied designs are brought alive by dynamic, artistic photography and icons highlighting their attributes.