International Business
An Asian-Pacific Perspect
Published on 5. August 2004
Book
Paperback/Softback
592 pages
978-0-13-127533-1 (ISBN)
Description
This exploration of the topic of international business examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. It uses cutting-edge conceptual material to underlie the decision-making frameworks in the text and in the numerous Asian company examples and illustrations.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 241 mm
Thickness: 33 mm
Weight
1125 gr
ISBN-13
978-0-13-127533-1 (9780131275331)
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Schweitzer Classification
Content
ABOUT THE AUTHORS LIST OF ABBREVIATIONS PREFACEACKNOWLEDGMENTS PART 1: THE INTERNATIONAL BUSINESS ENVIRONMENT1 International Business 2 The International Business Environment3 The Cultural Environment4 The Political Environment PART 2: MANAGING INTERNATIONAL GROWTH5 Entry Mode Choice6 International Expansion7 Strategic Alliances and Joint Ventures8 Multinational Enterprise9 Business GroupsPART 3: MULTINATIONAL MANAGEMENT10 Managing a Multinational Enterprise11 Managing a Foreign Subsidiary12 Multinational Manager13 Ethical and Social Responsibility in Multinational Management PART 4: CASESCase 1 Beijing Mirror Corporation Case 2 International Decorative Glass Case 3 Global Branding of Stella Artois Case 4 Technophar in Viet Nam Case 5 Time Warner Inc. and the ORC Patents Case 6 Selkirk Group in Asia Case 7 Nora-Sakari: A Proposed Joint Venture in Malaysia Case 8 Studds Nolan Joint Venture Case 9 Trojan Technologies Inc: The China Opportunity Case 10 Bundy Asia Pacific - China Strategy Case 11 Samsung China: The Introduction of Color TV Case 12 IPC Corporation, Singapore Case 13 Pacific Century Cyberworks (A): Connecting to the World Case 14 Mabuchi Motor Co., Ltd. Case 15 Phil Chan (A) LIST OF COMPANY NAMES AND URLS INDEX