Marketing the Magic

Mickey Laid Bare Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you can do it. As long as you know it starts with a story.... Story is the basis of the Disney marketing machine. Disney always tells a story, and it's the story that makes the sale. How can you start telling stories, the kind that will bring your brand exposure, profit, and success? In Marketing the Magic, John DeLancey strips Mickey to his bare essentials, looks at what makes him tick, and then builds a game plan that you can follow to put the power of Disney story-telling magic to work for you.