Customer Innovation

Reviews / Votes

"Will stand the test of time." * Beverly Landais CMgr FCMI (CMI Management Book of the Year judge) * "I've already thought of a couple of people I will recommend this book to." * Philip Crisp CMgr FCMI FIC CMC Chartered FCIPD (CMI Management Book of the Year judge) * "Companies can be customer-focused and innovative at the same time, the author contends, and she illustrates how they can use an outside-in approach by starting with the market and designing a strategy around it by building and changing based on the customer. She details a model that involves connecting with the market to anticipate changes based on customer needs, converting customer insights into change, and collaborating with others where capabilities fall short using three lenses: focusing on existing customers, considering the entire path customers take to accomplish an outcome that a product helps them realize, or capturing the signals from emerging change in the periphery of the market." * Book News, Inc. * "The essence of customer innovation is that the organization and its ecosystem are a united force in addressing a market demand. The book gave me several ideas which could be applied in my own business context, particularly with regard to collaborating with customers in developing innovations. I have read several books on innovation recently, and this is one of the best." * John Gibbs, Leading Business Books * "Does a fantastic job of tying together a number of what some would consider disparate pieces of the puzzle into a cohesive formula to achieve customer centricity. If you are a leader in charge of driving customer-focused change, then this book is an absolute must-read." * Customer Centricity, Inc. *