Entrepreneur Magazine
Bringing Your Product to Market
1st Edition
Published on 13. March 1997
Book
Hardback
376 pages
978-0-471-15773-1 (ISBN)
Description
Build an empire step by step
Don't risk a small fortune trying to make a big one. Let acclaimedconsultant Don Debelak show you how to get your exciting newproduct off the drawing board and into the marketplace--withoutlosing your shirt! In this book, you'll learn what every inventorand entrepreneur needs to know about manufacturing techniques,product design, distribution channels, patents, licensing, and cashflow. You'll also discover how to handle some very tricky issuesthat are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, anddistributors
* Having manufacturers pay development costs prior tolicensing
Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses
SPECIAL OFFERS!
FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small BusinessExpo
* Discount on American Entrepreneurs Association membership
See details and coupons in back of book.
Don't risk a small fortune trying to make a big one. Let acclaimedconsultant Don Debelak show you how to get your exciting newproduct off the drawing board and into the marketplace--withoutlosing your shirt! In this book, you'll learn what every inventorand entrepreneur needs to know about manufacturing techniques,product design, distribution channels, patents, licensing, and cashflow. You'll also discover how to handle some very tricky issuesthat are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, anddistributors
* Having manufacturers pay development costs prior tolicensing
Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses
SPECIAL OFFERS!
FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small BusinessExpo
* Discount on American Entrepreneurs Association membership
See details and coupons in back of book.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 25 mm
Weight
730 gr
ISBN-13
978-0-471-15773-1 (9780471157731)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Don Debelak
Bringing Your Product to Market
Book
02/1997
Wiley
€21.07
Article exhausted; check for reprint
Person
ENTREPRENEUR Magazine is the banner publication of the EntrepreneurMagazine Group. It has the largest newsstand circulation of anybusiness monthly with a total ABC-audited circulation of410,000.
DON DEBELAK is President of DSD Marketing, an inventor assistancefirm. He has personally helped more than 100 entrepreneurs marketand sell their products successfully.
DON DEBELAK is President of DSD Marketing, an inventor assistancefirm. He has personally helped more than 100 entrepreneurs marketand sell their products successfully.
Content
GETTING STARTED.
Facing Realities: Hard Work Lies Ahead.
Financing: Forget the Myths--Here's the Truth.
Drop Your Paranoia: Talk about Your Product Idea!
Professionalism: Know What You're Doing.
Licensing: The Preliminary Work.
THE GO/NO-GO DECISIONS.
Distribution: Nothing Is More Important.
Product Appeal: Will Customers Buy?
Manufacturing Costs: Can Your Product Make a Profit?
Inside Help: Everyone Needs Key Contacts.
Reworking Your Product: How to Adjust and Pass the Go/No-GoDecisions.
SELLING YOUR PRODUCT.
The First Sales Period: Proving a Product Will Sell.
Evaluating Initial Sales Results--Before You Spend BigMoney.
Licensing: Now Is the Ideal Time.
The Transitional Period: Growing Your Business.
Checklists for a Smooth-Running Company.
The Business Plan: Turning into an Operating Company.
Financing the Growing Business.
Conclusion: Exhilarating Times: You Too Can Be Successful.
Appendix.
Glossary.
Helpful Sources.
Index.
Facing Realities: Hard Work Lies Ahead.
Financing: Forget the Myths--Here's the Truth.
Drop Your Paranoia: Talk about Your Product Idea!
Professionalism: Know What You're Doing.
Licensing: The Preliminary Work.
THE GO/NO-GO DECISIONS.
Distribution: Nothing Is More Important.
Product Appeal: Will Customers Buy?
Manufacturing Costs: Can Your Product Make a Profit?
Inside Help: Everyone Needs Key Contacts.
Reworking Your Product: How to Adjust and Pass the Go/No-GoDecisions.
SELLING YOUR PRODUCT.
The First Sales Period: Proving a Product Will Sell.
Evaluating Initial Sales Results--Before You Spend BigMoney.
Licensing: Now Is the Ideal Time.
The Transitional Period: Growing Your Business.
Checklists for a Smooth-Running Company.
The Business Plan: Turning into an Operating Company.
Financing the Growing Business.
Conclusion: Exhilarating Times: You Too Can Be Successful.
Appendix.
Glossary.
Helpful Sources.
Index.