Sustainable Venturing
Entrepreneurial Opportunity in the Transition to a Sustainable Economy: United States Edition
Published on 14. June 2013
Book
Paperback/Softback
144 pages
978-0-13-604489-5 (ISBN)
Description
Sustainable venturing is about harnessing the innovative power of entrepreneurship to solve global social and environmental challenges. Sustainable Venturing attempts to show how that might be accomplished, and how entrepreneurship can be used as a transformative mechanism in our economic system.
Sustainable Venturing is the perfect content companion to courses that integrate case studies, speakers, and experiential exercises to engage students in learning about the opportunities for entrepreneurship in sustainability. The text covers a host of concepts, topics, and tools relevant to identifying opportunities, and implementing a business with positive social and environmental outcomes. It also delivers examples of business models that have contributed to sustainability across a broad array of sectors.
Sustainable Venturing is the perfect content companion to courses that integrate case studies, speakers, and experiential exercises to engage students in learning about the opportunities for entrepreneurship in sustainability. The text covers a host of concepts, topics, and tools relevant to identifying opportunities, and implementing a business with positive social and environmental outcomes. It also delivers examples of business models that have contributed to sustainability across a broad array of sectors.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Adult education
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-13-604489-5 (9780136044895)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas Dean
Sustainable Venturing
Entrepreneurial Opportunity in the Transition to a Sustainable Economy: International Edition
Book
06/2013
Pearson
€48.35
Article is exhausted; no reprint
Content
1. Introduction to Sustainable Venturing
2. Systems and Opportunities
3. Institutional Strategies for Sustainable Venturing
4. Social Entrepreneurship
5. Environmental Marketing and the Green Customer
6. Launching the Sustainable Venture
7. Financing the Sustainable Venture
2. Systems and Opportunities
3. Institutional Strategies for Sustainable Venturing
4. Social Entrepreneurship
5. Environmental Marketing and the Green Customer
6. Launching the Sustainable Venture
7. Financing the Sustainable Venture