Strategy
A View From The Top
4th Edition
Published on 27. January 2011
Book
Paperback/Softback
240 pages
978-0-13-214562-6 (ISBN)
Description
Gain a strategic edge in today's business world.
This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.
The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.
The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 233 mm
Width: 181 mm
Thickness: 12 mm
Weight
320 gr
ISBN-13
978-0-13-214562-6 (9780132145626)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Cornelis De Kluyver | Cornelis A. de Kluyver | John A. Pearce
Strategy: A View From The Top
Pearson New International Edition
Book
11/2013
4th Edition
Pearson Education Limited
€97.99
Shipment within 10-20 days
Previous edition
Book
04/2008
3rd Edition
Pearson
€76.74
Article exhausted; check for reprint
Content
Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization's Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization's Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio