
Strategic Marketing
Organizational Orientation And Capabilities
Vibrant Publishers
Published on 15. April 2025
Book
Hardback
332 pages
978-1-63651-457-4 (ISBN)
Description
Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how internal organizational factors influence the success of marketing strategies. This book brings together pivotal research that highlights the importance of market orientation, internal capabilities, and cross-functional alignment in driving sustained competitive advantage.
Day emphasizes how an organization's culture, systems, and processes impact its ability to anticipate market needs, respond effectively to change, and build long-term value. Topics include marketing capability development, organizational learning, responsiveness, and the role of leadership in shaping marketing performance.
Blending theory with practical insight, the book provides valuable tools for identifying and nurturing the strategic capabilities that make marketing more adaptive and impactful. Whether you're a business scholar, CMO, or marketing strategist, this book will deepen your understanding of what it takes to embed marketing excellence into the core of an organization.
As part of the Legend in Marketing series, this collection captures the enduring impact of George Day's scholarship on marketing capability-building.
More details
Language
English
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 22 mm
Weight
633 gr
ISBN-13
978-1-63651-457-4 (9781636514574)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification