Refocus
Cutting-Edge Strategies to Evolve Your Video Business
Published on 6. August 2009
Book
Paperback/Softback
288 pages
978-0-321-63530-3 (ISBN)
Description
Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto
Do you want to stand out in today's competitive wedding, corporate, and event video markets? To be paid what you're worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is "yes," then this book was written for you. Read a few pages and you'll find the authors' unique approach to the business of video production is unlike what you've heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You'll learn to:
Reclaim 525 work hours per year with one simple strategy
Implement action items you can use today to start getting paid what you're worth
Assess and transform your current sales and marketing
Design a powerful brand experience to amaze your clients and turn them into company evangelists
Supercharge your marketing with social media like Twitter, Facebook, and blogs
Break into commercial video production for year-round profits
You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link.
"Ron and Tasra will help you move mountains in your business." -Lance Gray, CEO, PixelPops Design, LLC
"I know how busy we all can get, but if you read this book and apply the information, it will turn your world around." -David Robin, David Robin Films
Do you want to stand out in today's competitive wedding, corporate, and event video markets? To be paid what you're worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is "yes," then this book was written for you. Read a few pages and you'll find the authors' unique approach to the business of video production is unlike what you've heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You'll learn to:
Reclaim 525 work hours per year with one simple strategy
Implement action items you can use today to start getting paid what you're worth
Assess and transform your current sales and marketing
Design a powerful brand experience to amaze your clients and turn them into company evangelists
Supercharge your marketing with social media like Twitter, Facebook, and blogs
Break into commercial video production for year-round profits
You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link.
"Ron and Tasra will help you move mountains in your business." -Lance Gray, CEO, PixelPops Design, LLC
"I know how busy we all can get, but if you read this book and apply the information, it will turn your world around." -David Robin, David Robin Films
Reviews / Votes
"Ron and Tasra will help you move mountains in your business."-Lance Gray, CEO, PixelPops Design, LLC
"I know how busy we all can get, but if you read this book and apply the information, it will turn your world around."
-David Robin, David Robin Films
More details
Language
English
Place of publication
Berkeley
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 181 mm
Width: 229 mm
Thickness: 14 mm
Weight
526 gr
ISBN-13
978-0-321-63530-3 (9780321635303)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Ron Dawson is President of Dare Dreamer Media, a new media marketing agency and production company whose clientele has included Apple, Adobe, Kodak, and Intuit. He is an international award-winning producer, two-time Videographer of the Year for his regional association, and twice named to the EventDV Top 25 most influential event video producers in the world. He writes a weekly blog about business and branding at bladeronner.com.
Tasra Dawson is an award-winning author who has reached billions of viewers internationally via appearances on NBC, ABC, Deeper Living, and Harvest TV . She is a driven entrepreneur who hosted a weekly online show, authored an award-winning book, trained corporate executives, and launched Dare Dreamer Press, all within the last five years. Prior to her position as Creative Director at Dare Dreamer Media, Tasra was a trainer, designer, writer, and project manager at Apple, Inc.
Tasra Dawson is an award-winning author who has reached billions of viewers internationally via appearances on NBC, ABC, Deeper Living, and Harvest TV . She is a driven entrepreneur who hosted a weekly online show, authored an award-winning book, trained corporate executives, and launched Dare Dreamer Press, all within the last five years. Prior to her position as Creative Director at Dare Dreamer Media, Tasra was a trainer, designer, writer, and project manager at Apple, Inc.