
Lexus
The Relentless Pursuit
C. Dawson(Author)
Wiley (Publisher)
1st Edition
Published on 27. August 2004
Book
Hardback
280 pages
978-0-470-82110-7 (ISBN)
Article exhausted; check for reprint
Description
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
More details
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
Illustrations (chiefly col.)
Dimensions
Height: 23.6 cm
Width: 16 cm
Thickness: 30 mm
Weight
601 gr
ISBN-13
978-0-470-82110-7 (9780470821107)
Schweitzer Classification
Other editions
New editions

Book
04/2011
2nd Edition
Wiley
€24.00
Shipment within 10-20 days
Person
Chester C. Dawson III is an editor at BusinessWeek magazine's headquarters in New York and a frequent contributor to the magazine's automotive industry coverage. Previously, he spent ten years in Tokyo covering Japan Inc.'s "lost decade" for BusinessWeek, Far Eastern Economic Review, The Associated Press and Bloomberg News.
He graduated with a M.A. degree from Harvard University in 1993 and earned his B.A. at Ohio University the previous year after spending his junior year abroad at Sophia University in Tokyo.
He graduated with a M.A. degree from Harvard University in 1993 and earned his B.A. at Ohio University the previous year after spending his junior year abroad at Sophia University in Tokyo.
Content
Introduction.
Foreword.
Chapter 1: The Toyoda Way.
Chapter 2: Searching for Bobos.
Chapter 3: Deus ex machina.
Chapter 4: "From Tahara to the World!"
Chapter 5: The Lexus Covenant.
Chapter 6: Zen and the Art of Automobile Maintenance.
Chapter 7: Something Wicked This Way Comes.
Chapter 8: Lexus Nation.
Epilogue.
Appendix.
Index
Foreword.
Chapter 1: The Toyoda Way.
Chapter 2: Searching for Bobos.
Chapter 3: Deus ex machina.
Chapter 4: "From Tahara to the World!"
Chapter 5: The Lexus Covenant.
Chapter 6: Zen and the Art of Automobile Maintenance.
Chapter 7: Something Wicked This Way Comes.
Chapter 8: Lexus Nation.
Epilogue.
Appendix.
Index