More Than a Name
an Introduction to Branding
Published on 23. January 2006
Book
Paperback/Softback
240 pages
978-2-940373-00-0 (ISBN)
Description
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Reviews / Votes
'This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding ... The book features a wealth of practical tips ... It should prove indispensable tool for students of design and marketing, copywriters, brand strategists and marketeers.' Michael Weinzettl, Lurzer's Archive, vol. 2, 2006. 'A great introduction to the basics of modern branding with up-to-date and hugely relevant examples and case studies. A key text...' Kate Christman, University College Falmouth, UK. 'Great book - very well written - good format and layout. Incredibly useful and relevant to our course.' Leon Maurice, Northumbria University, UK. 'Very good book - very stimulating for students.' Chris McCleave, University of the West of England, UK.More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illustrations
Dimensions
Height: 300 mm
Width: 220 mm
Weight
1200 gr
ISBN-13
978-2-940373-00-0 (9782940373000)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
AVA Publishing SA
€50.89
The article will not be published
Persons
Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.