Mastering Public Relations
2nd Edition
Published on 10. August 2007
Book
Paperback/Softback
256 pages
978-0-230-54930-2 (ISBN)
Description
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Reviews / Votes
'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of JournalismMore details
Series
Edition
2nd ed. 2007
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
389 gr
ISBN-13
978-0-230-54930-2 (9780230549302)
DOI
10.1057/9781137105929
Schweitzer Classification
Other editions
Previous edition
Anthony Davis
Mastering Public Relations
Book
05/2004
Palgrave MacMillan
€41.03
Article exhausted; check for reprint
Person
ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.
Content
The Purpose of Public Relations.- Within the Organisation.- Outside the Organisation.- Communication.- Research, Planning and Evaluation.- The Customers.- Within Marketing.- Public Affairs.- Community Relations.- The Media.- Global Public Relations.- The Occupation of Public Relations.- Futures.- Bibliography.- Index.