Marketing Management
5th Edition
Published on 1. January 1985
Book
Hardback
860 pages
978-0-471-89532-9 (ISBN)
More details
Edition
5th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations, maps, index
Dimensions
Height: 250 mm
Width: 190 mm
Weight
1531 gr
ISBN-13
978-0-471-89532-9 (9780471895329)
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Schweitzer Classification