Marketing Management
4th Edition
Published on 1. January 1981
Book
Hardback
798 pages
978-0-471-05948-6 (ISBN)
More details
Series
Edition
4th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
illustrations, maps, index
Dimensions
Height: 240 mm
Width: 180 mm
Weight
1644 gr
ISBN-13
978-0-471-05948-6 (9780471059486)
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Schweitzer Classification