Ad Research Workbook and Exercises for Advertising Research
Theory & Practice
2nd Edition
Published on 28. February 2011
Book
Paperback/Softback
200 pages
978-0-13-212837-7 (ISBN)
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 235 mm
Width: 178 mm
ISBN-13
978-0-13-212837-7 (9780132128377)
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Schweitzer Classification