The Business of Fashion
Designing, Manufacturing and Marketing
4th Edition
Published on 21. October 2011
Book
Paperback/Softback
640 pages
978-1-60901-110-9 (ISBN)
Description
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
More details
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
8 pp full color
Dimensions
Height: 235 mm
Width: 187 mm
Weight
1092 gr
ISBN-13
978-1-60901-110-9 (9781609011109)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.
Content
Organization of the U.S. Textile, Apparel, and Home Fashions Industries
- From Spinning Machine to Fast Fashion
- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
- Structure of the U.S. Textile Industry
- Ready-to-Wear: Company Organization
Creating and Marketing an Apparel Line
- Creating a Line: Research
- Creating a Line: Design
- Design Development and Style Selection
- Marketing a Line of Apparel or Home Fashions
Apparel Production and Distribution
- Preproduction Processes
- Sourcing Decisions and Production Centers
- Production Processes and Quality Assurance
- Distribution and Retailing
Organization and Operation of the Accessories and Home Fashions Industries
- Accessories
- Home Fashions
- From Spinning Machine to Fast Fashion
- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
- Structure of the U.S. Textile Industry
- Ready-to-Wear: Company Organization
Creating and Marketing an Apparel Line
- Creating a Line: Research
- Creating a Line: Design
- Design Development and Style Selection
- Marketing a Line of Apparel or Home Fashions
Apparel Production and Distribution
- Preproduction Processes
- Sourcing Decisions and Production Centers
- Production Processes and Quality Assurance
- Distribution and Retailing
Organization and Operation of the Accessories and Home Fashions Industries
- Accessories
- Home Fashions