The Business of Fashion
Designing, Manufacturing and Marketing
2nd Edition
Published on 1. January 2002
Book
Hardback
624 pages
978-1-56367-182-1 (ISBN)
Description
The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Edition type
Revised edition
Illustrations
illustration, 8 pp colour section
Dimensions
Height: 235 mm
Width: 187 mm
Thickness: 47 mm
Weight
1250 gr
ISBN-13
978-1-56367-182-1 (9781563671821)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
11/2007
3rd Edition
Fairchild Books
€88.20
Article is exhausted; no reprint
Persons
Leslie Davis Burns is Chair of the Design and Human Environment Department at Oregon State University. She is a fellow of the International Textile and Apparel Association and has received numerous honors, including the D. Curtis Mumford Faculty Service Award. She has also co-authored Changing Appearances: Understanding Dress in Contemporary Society and has had many works published in the Clothing and Textiles Research Journal. Nancy O. Bryant is Professor Emeritus in the Design and Human Environment department at Oregon State University. In addition to her teaching experience, she has had industry experience as a ballet costumer/designer, pattern grader, and theatrical costumer.
Content
* Organisation of the U.S. Textile and Apparel Industries - From Spinning Machine to Supply Chain Management - Business and Legal Framework of Textile and Apparel Companies - Structure of the U.S. Textile Industry - Ready-to-Wear: Company Organisation * Creating and Marketing an Apparel Line - Creating a Line: Research - Creating a Line: Design - Design Development and Style Selection - Marketing an Apparel Line * Apparel Production and Distribution - Preproduction Processes - Sourcing Decisions and Production Centres - Production Processes and Quality Assurance - Distribution and Retailing * Organisation and Operation of the Accessories and Home Fashions Industries - Accessories - Home Fashions TEXT FEATURES * Heavily illustrated with new photos and line drawings * Updated discussion of the role of finance and information technology * Discussion of trade dress under trademark law * New information on design teams, sales volume and sell-through, computer-aided design, production information management and trends in sourcing * Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions and outside and Internet resources. Guidelines for term projects and papers are also provided.