How To Do Media Research
1st Edition
Published on 1. January 2019
Book
Hardback
978-1-138-92662-2 (ISBN)
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 174 mm
ISBN-13
978-1-138-92662-2 (9781138926622)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
PART ONE: BACKGROUND AND CONTEXT Chapter 1: Introduction to the book, outlining its practical approach. The Wh' questions. Chapter 2: Writing a literature review: how to go about it. Chapter 3: Methodology: how to choose a method Chapter 4: Ethics: how to work within the rules: plagiarism; legal and regulatory frameworks. PART TWO: HOW TO DO RESEARCH WITH TEXTS Chapter 5: How to investigate online and secondary sources; archives Chapter 6: How to study written texts- discourse and content analysis Chapter 7: How to read pictures: image analysis and visual semiotics PART THREE: HOW TO DO RESEARCH WITH PEOPLE Chapter 8: Quantitative methods - how to design and conduct simple surveys Chapter 9: How to analyse survey results (SPSS) Chapter 10: How to conduct focus groups and interviews PART FOUR: PRESENTATION, DISSEMINATION Chapter 11: How to structure a dissertation Chapter 12 How to present your research Conclusion.