Offensive Marketing
Or, How to Make Your Competitors Followers
2nd Edition
Published on 30. April 1987
Book
Hardback
420 pages
978-0-566-02653-9 (ISBN)
More details
Edition
2nd Revised edition
Language
English
Place of publication
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations, bibliography, index
Dimensions
Height: 162 mm
Width: 235 mm
Weight
800 gr
ISBN-13
978-0-566-02653-9 (9780566026539)
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Schweitzer Classification