The Committed Enterprise
Making Vision, Values, and Branding Work
2nd Edition
Published on 8. December 2004
Book
Paperback/Softback
366 pages
978-0-7506-6199-7 (ISBN)
Description
It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.
It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.
The text is essential reading for managers, and students of strategic organisational strategy.
It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.
The text is essential reading for managers, and students of strategic organisational strategy.
More details
Edition
2nd edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Illustrations
Approx. 200 illustrations
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 20 mm
Weight
708 gr
ISBN-13
978-0-7506-6199-7 (9780750661997)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
09/2017
2nd Edition
Routledge
€282.26
Shipment within 10-20 days
Hugh Davidson
The Committed Enterprise
E-Book
12/2004
2nd Edition
Routledge
€54.99
Available for download
Hugh Davidson
The Committed Enterprise
E-Book
12/2004
2nd Edition
Routledge
€55.49
Available for download
Person
Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.
Content
Chapter 1 The new challenge for organization leaders; Chapter 2 How vision and values create Committed Enterprises; Chapter 3 The seven best practices for creating the Committed Enterprise; Chapter 4 Building the foundations of the Committed Enterprise; Chapter 5 Measuring the strength of the vision ... If there is one; Chapter 6 Timing and building a new vision; Chapter 7 Creating hard values for sustainable advantage; Chapter 8 Emotional activism - communicating by action, signals and words; Chapter 9 Creating systems to embed vision and values; Chapter 10 Branding the Committed Enterprise; Chapter 11 The hard-edged organization - measurement; Chapter 12 Why most vision and values programmes fail; Chapter 13 Vision and values before and after acquisitions; Chapter 14 Aligning individuals and organizations; Chapter 15 A renewable process for vision and values;