Strategic Management
13th Edition
Published on 28. February 2010
Book
Hardback
704 pages
978-0-13-612098-8 (ISBN)
Description
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
More details
Edition
13th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
ISBN-13
978-0-13-612098-8 (9780136120988)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Fred R. David
Strategic Management
A Competitive Advantage Approach, Concepts and Cases Plus NEW MyManagementLab with Pearson eText -- Access Car
Book
11/2012
14th Edition
Prentice Hall
€190.53
Article is exhausted; no reprint
Fred R. David
Strategic Management
A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText
Book
14th Edition
Prentice Hall
€178.26
The article will not be published
Previous edition
Book
06/2008
12th Edition
Pearson
€96.55
Article exhausted; check for reprint
Content
PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
PART 6: Strategic Management Case Analysis
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
PART 6: Strategic Management Case Analysis