Strategic Management
Concepts and Cases: International Edition
12th Edition
Published on 28. April 2008
Book
Paperback/Softback
704 pages
978-0-13-515314-7 (ISBN)
Description
For undergraduate and graduate courses in strategy.
David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
More details
Edition
12th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 276 mm
Width: 216 mm
ISBN-13
978-0-13-515314-7 (9780135153147)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/2008
12th Edition
Pearson
€64.36
Article exhausted; check for reprint
Content
CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Walt Disney Company, Inc.- 2007
PART 2 &
Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &
Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &
Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX
The Nature of Strategic Management
Cohesion Case: Walt Disney Company, Inc.- 2007
PART 2 &
Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &
Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &
Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX