Strategic Management
A Competitive Advantage Approach, Concepts and Cases
14th Edition
Published on 22. March 2012
Book
Hardback
688 pages
978-0-13-266423-3 (ISBN)
Description
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
More details
Edition
14th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 223 mm
Width: 284 mm
Thickness: 25 mm
Weight
1550 gr
ISBN-13
978-0-13-266423-3 (9780132664233)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
02/2010
13th Edition
Pearson
€177.63
Article exhausted; check for reprint
Content
Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company - 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis
CASESService Firms
MOVIE/MUSIC STREAMING
1. Netflix, Inc. - 2011, Lori Radulovich
2. Amazon.com, Inc. - 2011, M. Jill Austin and Ralph Williams Jr.
RETAIL DRUG STORES
3. CVS Caremark Corp. - 2011, Alen Badal
4. Walgreen Co. - 2011, Sharynn M. Tomlin
APPAREL STORES
5. VF Corp. - 2011, John J. Bunbridge Jr. and Coleman Rich
6. The Gap, Inc. - 2011, Sharynn M. Tomlin
OFFICE SUPPLY STORES
7. Staples Inc. - 2011, Bill Donoher
8. Office Depot, Inc. - 2011, Wayne Smith
AIRLINES
9. Southwest Airlines Co. - 2011, Amit J. Shah and Michael L Monahan
10. United Continental Airlines, Inc. - 2011, Charles Bayles
11. Ryanair - 2011, Charles Bayles
CRUISE LINES
12. Royal Caribbean Cruises Ltd. - 2011, Mary R. Dittman
13. Carnival Corporation - Mernoush Banton
FINANCIAL INSTITUTIONS
14. Bank of America - 2011, Lisa Johnson
15. E*TRADE Financial Corp. - 2011, Amit J. Shah and Michael L. Monahan
TELECOMMUNICATIONS
16. Verizon Communications Inc. - 2011, Deana M. Raffo
Manufacturing Firms
BOOK PUBLISHING
17. The McGraw-Hill Companies, Inc. - 2011, Vi Narapareddy
PERSONAL CARE PRODUCTS
18. Proctor & Gamble Co. - 2011, Alen Badal
19. Estee Lauder Companies - 2011, Sharynn M. Tomlin
20. Revlon Inc. - 2011, M. Jill Austin and Laura Buckner
PHARMACEUTICAL
21. Bristol-Meyers Squibb - 2011, Gail J. Robin
22. Eli Lilly and Company - 2011, Gail J. Robin
BEVERAGE
23. Dr Pepper Snapple Group Inc. - 2011, Joe Harrison
24. The Coca-Cola Company - 2011, Alen Badal
25. Starbucks Corporation - 2011, Marlene Reed
COMPUTERS
26. Dell Inc. - 2011, Matthew Baker and Anne Walsh
27. Apple Inc. - 2011, Mernoush Banton
The Cohesion Case: The Walt Disney Company - 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis
CASESService Firms
MOVIE/MUSIC STREAMING
1. Netflix, Inc. - 2011, Lori Radulovich
2. Amazon.com, Inc. - 2011, M. Jill Austin and Ralph Williams Jr.
RETAIL DRUG STORES
3. CVS Caremark Corp. - 2011, Alen Badal
4. Walgreen Co. - 2011, Sharynn M. Tomlin
APPAREL STORES
5. VF Corp. - 2011, John J. Bunbridge Jr. and Coleman Rich
6. The Gap, Inc. - 2011, Sharynn M. Tomlin
OFFICE SUPPLY STORES
7. Staples Inc. - 2011, Bill Donoher
8. Office Depot, Inc. - 2011, Wayne Smith
AIRLINES
9. Southwest Airlines Co. - 2011, Amit J. Shah and Michael L Monahan
10. United Continental Airlines, Inc. - 2011, Charles Bayles
11. Ryanair - 2011, Charles Bayles
CRUISE LINES
12. Royal Caribbean Cruises Ltd. - 2011, Mary R. Dittman
13. Carnival Corporation - Mernoush Banton
FINANCIAL INSTITUTIONS
14. Bank of America - 2011, Lisa Johnson
15. E*TRADE Financial Corp. - 2011, Amit J. Shah and Michael L. Monahan
TELECOMMUNICATIONS
16. Verizon Communications Inc. - 2011, Deana M. Raffo
Manufacturing Firms
BOOK PUBLISHING
17. The McGraw-Hill Companies, Inc. - 2011, Vi Narapareddy
PERSONAL CARE PRODUCTS
18. Proctor & Gamble Co. - 2011, Alen Badal
19. Estee Lauder Companies - 2011, Sharynn M. Tomlin
20. Revlon Inc. - 2011, M. Jill Austin and Laura Buckner
PHARMACEUTICAL
21. Bristol-Meyers Squibb - 2011, Gail J. Robin
22. Eli Lilly and Company - 2011, Gail J. Robin
BEVERAGE
23. Dr Pepper Snapple Group Inc. - 2011, Joe Harrison
24. The Coca-Cola Company - 2011, Alen Badal
25. Starbucks Corporation - 2011, Marlene Reed
COMPUTERS
26. Dell Inc. - 2011, Matthew Baker and Anne Walsh
27. Apple Inc. - 2011, Mernoush Banton