Strategic Management
5th Edition
Published on 19. January 1995
Book
Paperback/Softback
960 pages
978-0-13-180159-2 (ISBN)
Description
The fifth edition of this text offers topical coverage of strategic management. It gives an in depth treatment of the natural environment as an increasingly important issue in strategic management and provides applications-oriented coverage of business policy.
More details
Edition
5th edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
Professional and scholarly
Illustrations
indexes
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1838 gr
ISBN-13
978-0-13-180159-2 (9780131801592)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2000
8th Edition
Pearson
€43.32
Article exhausted; check for reprint
Content
Overview of strategic management: the nature of strategic management; the cohesion case - Hershey Foods Corporation - 1991. Strategies in formation: strategy information; the business mission; the external assessment; the internal assessment; strategy analysis and choice. Strategy implementation: implementing strategies - management issues; implementing strategies - marketing, finance/accounting, research and development, and computer information systems (CIS). Global issues in strategic management: international strategic management. Case analysis: how to analyze a business policy case. Appendix: instructions for using the strategy analyst and case analyst software. Cases.