Strategic Management: Concepts and Cases
6th Edition
Published in January 1997
Book
Paperback/Softback
1000 pages
978-0-13-606724-5 (ISBN)
Description
This introduction to strategic management takes a practitioner-oriented perspective and features experiential exercises and cases that focus on real companies. It integrates three contemporpary themes throughout each chapter: globalization, the natural environment and technology. The book focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.
More details
Series
Edition
6th Revised edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
indices
Dimensions
Height: 235 mm
Width: 178 mm
Weight
1776 gr
ISBN-13
978-0-13-606724-5 (9780136067245)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2000
7th Edition
Pearson
€39.60
Article exhausted; check for reprint
Previous edition
Fred R. David
Strategic Management: Concepts and Cases
Book
12/1994
5th Edition
Prentice Hall
€53.37
Article exhausted; check for reprint
Content
Introduction: how to analyze a business policy case; instructions for using the strategy formulator and case analysis software. Overview of strategic management: the nature of strategic management; the cohesion case - Hershey Foods Corporation 1996; srategies in action. Strategy formulation: the business mission; the external assessment; the internal assessment; strategy analysis and choice. Strategy implementation: implementing strategies - management issues; implementing strategies - marketing, finance/accounting, research and development (RandD) and computer information systems (CIS) issues. Strategy evaluation: strategy review, evaluation and control. Global issues in strategic management: international strategic management. Case for analysis: includes a great mix, organized by industry service, manufacturing, international, small business and not-for-profit.