Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition
16th Edition
Published on 17. October 2016
Book
Paperback/Softback
424 pages
978-1-292-16497-7 (ISBN)
Description
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.
A Practical, Skills-oriented Approach to Strategic Management
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.
More details
Edition
16th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 274 mm
Width: 216 mm
Thickness: 20 mm
Weight
940 gr
ISBN-13
978-1-292-16497-7 (9781292164977)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Fred R. David | Forest R. David
Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition
E-Book
02/2017
16th Edition
Pearson
from
€56.89
Available for download
Previous edition
Fred R. David | Forest R. David
Strategic Management: Concepts, Global Edition
Book
10/2014
15th Edition
Pearson Education Limited
€68.08
Article exhausted; check for reprint
Content
1. Strategic Management Essentials?
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring