Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
16th Edition
Published on 10. October 2016
Book
Paperback/Softback
688 pages
978-1-292-14849-6 (ISBN)
Description
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
A Practical, Skills-oriented Approach to Strategic Management
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
More details
Edition
16th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-14849-6 (9781292148496)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Fred David | Fred R. David | Forest R. David
Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition
A Competitive Advantage Approach, Conceptsand Cases, Global Edition
Book
06/2022
17th Edition
Pearson Education Limited
€85.17
Shipment within 10-20 days
Previous edition
Book
10/2014
15th Edition
Pearson Education Limited
€66.84
Article exhausted; check for reprint
Content
1. Strategic Management Essentials?
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis
THE COHESION CASE: Nestle S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis