Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText
18th Edition
Published on 7. July 2025
Book
Mixed media product
978-1-292-74528-2 (ISBN)
Description
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
More details
Edition
18th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 277 mm
Width: 218 mm
Thickness: 26 mm
Weight
1468 gr
ISBN-13
978-1-292-74528-2 (9781292745282)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Fred David | Forest David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases plus Pearson MyLab MyLab Management with Pearson eText, Global Edition
Book
02/2023
17th Edition
Pearson Education Limited
€109.85
Shipment within 10-20 days
Content
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
The Nature of Strategic Management
The Cohesion Case: McDonald's Corporation
PART 2: STRATEGY FORMULATION
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
The Nature of Strategic Management
The Cohesion Case: McDonald's Corporation
PART 2: STRATEGY FORMULATION
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis