Practical Marketing
Published in January 1990
Book
Hardback
160 pages
978-0-7494-0036-1 (ISBN)
Description
A marketing plan is a detailed, written account of the steps a company must take in order to achieve its sales and marketing objectives and create more customers. This book guides the entrepreneur through the process of compiling such a plan. It covers identifying the product or service, analysing the firm's market and competitive position and focusing on the firm's strengths. By following the recommended steps and understanding the competition, an entrepreneur can develop effective strategies to achieve sales and marketing goals.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 172 mm
ISBN-13
978-0-7494-0036-1 (9780749400361)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Marketing overview; products and services; customers and prospects; competitive analysis; price, location and sales practices; strengths and weaknesses; advertising and promotion; strategic marketing; the marketing plan; the sales plan. Appendix: summary of questions and marketing plan outline.