Data Mining in Marketing - New Developments - Workshop Proceedings

The eighth event of the international workshop on Data Mining in Marketing, DMM (http://www.data-mining-forum.de/w_marketing.php), was held in Hamburg in con-nection with the industrial conference on Data Mining, ICDM (www.data-mining-forum.de) running under the umbrella of the World Congress on The Frontiers in Intelligent Data and Signal Analysis, DSA 2015 (www.worldcongressdsa.com).
After the peer-review process, we accepted three high-quality papers for oral pres-entation. The acceptance rate was 33%. The topics range from graph-based methods for web shop assortment, hybrid predictive models for marketing, and evaluation of data integration in CRM for the automobile industry. Extended versions of selected papers will appear in the international journal Transactions on Machine Learning and Data Mining (www.ibai-publishing.org/journal/mldm).
We would like to thank all reviewers for their highly professional work and their effort in reviewing the papers.
We also thank the members of the Institute of Applied Computer Sciences, Leip-zig, Germany (www.ibai-institut.de), who handled the workshop as secretariat.
Last, but not least, we wish to thank all the speakers and participants who contrib-uted to the success of this workshop. We hope to see you in 2016 in New York at the next international workshop on Data Mining in Marketing, DMM.
The workshop is running in connection with the World Congress on The Frontiers in Intelligent Data and Signal Analysis, DSA 2016 (www.worldcongressdsa.com) that combines under its roof the following three events: international conferences Machine Learning and Data Mining, MLDM, the industrial conference on Data Mining, ICDM, and the international conference on Mass Data Analysis of Signals and Images in Medicine, Biotechnology, Chemistry and Food Industry, MDA.