
How Business Storytelling Works
Increase Your Influence and Impact
Sandeep Das(Author)
SAGE Publications India Pvt Ltd (Publisher)
1st Edition
Published on 14. October 2022
Book
Paperback/Softback
284 pages
978-93-5479-543-5 (ISBN)
Description
Why are you alive today and reading this book?
How will you, a corporate professional, be relevant in the future?
The #1 answer to both is storytelling.
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption.
In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world.
Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story.
So, what are you waiting for? Head to the checkout counter.
How will you, a corporate professional, be relevant in the future?
The #1 answer to both is storytelling.
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption.
In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world.
Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story.
So, what are you waiting for? Head to the checkout counter.
Reviews / Votes
'Action-packed and entertaining, as a book on storytelling should be! Fresh examples from across the globe, backed by solid science. I loved it.' -- Dr Zoe Chance * Yale University, Author of Influence Is Your Superpower * 'Storytelling is a critical life skill that everyone must try to learn. Who else could one go to but the master storyteller Sandeep Das? I had the fortune of observing his storytelling magic from very close quarters-for instance how he convinced the chairman of a large conglomerate on howhe needed to review his business differently. Go and turn the pages of his latest work to experience his storytelling charm first-hand. You won't be disappointed.' -- Tarun Satiya * Managing Director, Accenture Strategy * 'Sandeep Das is a strong new voice among the next generation of leadership thinkers and speakers. You should pay attention to the stories he tells. Read every word. And if you get the chance to actually hear him speak, drop everything and get there if you can. He will open your mind.' -- Steven Sonsino * Business School Professor and Bestselling Author * 'Sandeep's book beautifully captures the essence of business storytelling in an era of unfinished stories.' -- Prasad Sangameshwaran * Editor, BrandEquity.com at The Economic Times * 'Finally a book which lays out a practical and grounded approach to how we can all benefit from the power of storytelling in our lives. A must-read for anyone who desires to demystify the concept and use it.' -- Sunit Sinha * Partner and Head-People,Performance and Culture at KPMG India * 'What I love about this book is that it brings out interesting takeaways from the world of movies, behavioural psychology and human evolution into our day-to-day corporate lives.
This book is a must-read for all corporates who are interested in learning about the skill of storytelling.' -- Prateek Mathur * Vice President and Head, Reliance Retail * 'In this book, Sandeep explains how you can harness the power of stories for effective communication, be it in your own life or for the business you lead. Replete with interesting anecdotes and backed by science and research, this book is thoroughly enjoyable and richly insightful.' -- Sourav Mukherji * Professor and Dean (Alumni Relations and Development), IIM Bangalore * 'Sandeep brings the art of powerful storytelling to practical aspects of real life. Every page in this book is filled with rich nuggets of learning with relatable examples and tips which one can use in everyday business life. A highly enjoyable read for anyone who wants practical advice on how business storytelling actually works!' -- Sandeep Bhalla * Managing Director, Korn Ferry Consulting, India * 'I like the way how the book touches upon purposeful storytelling. The problem-solution approach is very relatable and useful for business. I love the references to the world of movies to talk about storytelling.' -- Dr Payal Mehra * Professor of Communication, IIM Lucknow * 'The book is a great educational tool to learn the basics of business storytelling and have fun doing it. The author takes us through avenues of storytelling with a lot of anecdotes and real-life experiences. The standout chapter is brilliantly explained, "How does Hollywood use Storytelling," loaded with a lot of action.' -- Naandika Tripathi * Senior Sub-editor, Forbes India * 'For students, professionals and entrepreneurs everywhere,this book is a must-read. It has subtly picked up on topics of storytelling, right from Hollywood and branding to mathematics, making it a book of interest for the literature lover and mathematician alike.' -- Lubna Malhotra * Social Media Influencer *
More details
Language
English
Place of publication
New Delhi
India
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
ISBN-13
978-93-5479-543-5 (9789354795435)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Sandeep has been a corporate leader for nearly 15 years, having worked as Director at PricewaterhouseCoopers (PwC), Accenture Strategy, Marico & BCG. He is currently the Global Foresight Lead for Emerging Countries for Mars Wrigley.
He is the author of 'Hacks for Life and Career: A Millennial's Guide to Making it Big', 'Yours Sarcastically' and 'Satan's Angels'. His books have been featured in Fortune, Times of India, Economic Times, Mint, Deccan Chronicle, Business Line, Asian Age, CNN IBN, Hindu, Bangalore Mirror and Mid-Day.
He is a popular columnist with Fortune, Forbes, Times of India, Economic Times, Mint, Business World having written over 150 columns for them. He has been quoted extensively by Fortune, Mint, Money Control, Deccan Chronicle, Financial Express, and so on.
He has been invited as a guest speaker at 100+ leading corporates & institutes. He has spoken at corporates like the Tata Group, Indian Oil, Tata Consultancy Services (TCS), Bajaj Electrical, upGrad, Deloitte, Accenture, PwC, etc. Some of the institutes Sandeep has spoken at are National University of Singapore (NUS), IIM Bangalore, IIM Calcutta, IIT Bombay, IIT Delhi, St. Stephen's Delhi, etc.
His videos on YouTube have been seen over a million times. His posts on LinkedIn have been seen over 10 million times.
By education, he is an MBA from IIM Bangalore and has completed a strategy course from INSEAD.
He is intentionally vegetarian, which is very rare for someone from his community. He doesn't drink and smoke either, but has a deep love for street food, the world of movies and fancy hotels.
If you have read till this point, your patience is appreciated and deeply admired. You can be rest assured that the rest of the book is far more engaging and fast paced.
He is the author of 'Hacks for Life and Career: A Millennial's Guide to Making it Big', 'Yours Sarcastically' and 'Satan's Angels'. His books have been featured in Fortune, Times of India, Economic Times, Mint, Deccan Chronicle, Business Line, Asian Age, CNN IBN, Hindu, Bangalore Mirror and Mid-Day.
He is a popular columnist with Fortune, Forbes, Times of India, Economic Times, Mint, Business World having written over 150 columns for them. He has been quoted extensively by Fortune, Mint, Money Control, Deccan Chronicle, Financial Express, and so on.
He has been invited as a guest speaker at 100+ leading corporates & institutes. He has spoken at corporates like the Tata Group, Indian Oil, Tata Consultancy Services (TCS), Bajaj Electrical, upGrad, Deloitte, Accenture, PwC, etc. Some of the institutes Sandeep has spoken at are National University of Singapore (NUS), IIM Bangalore, IIM Calcutta, IIT Bombay, IIT Delhi, St. Stephen's Delhi, etc.
His videos on YouTube have been seen over a million times. His posts on LinkedIn have been seen over 10 million times.
By education, he is an MBA from IIM Bangalore and has completed a strategy course from INSEAD.
He is intentionally vegetarian, which is very rare for someone from his community. He doesn't drink and smoke either, but has a deep love for street food, the world of movies and fancy hotels.
If you have read till this point, your patience is appreciated and deeply admired. You can be rest assured that the rest of the book is far more engaging and fast paced.
Content
Foreword
Preface: Hmmm .... Why Exactly Should You Read This Book?
Acknowledgements
Part 1: Understanding Storytelling
Chapter 1: Why Is Storytelling the #1 Reason You Are Here Today?
Chapter 2: How Does Your Brain React to Storytelling?
Chapter 3: How Does Hollywood Use Storytelling?
Chapter 4: Our World in the Next Few Years
Part 2: Storytelling for Corporates
Chapter 5: Driving Change
Chapter 6: Becoming a Visionary Entrepreneur
Chapter 7: Creating Legendary Consumer Brands
Chapter 8: Driving B2B Corporate Sales
Part 3: Storytelling for Personal Growth
Chapter 9: Creating Brilliant Presentations
Chapter 10: Making Elements Stick
Chapter 11: Leveraging Humour
Chapter 12: Becoming a Master Orator
Chapter 13: Excelling in Interviews
Chapter 14: Creating Your Personal Brand
Conclusion: The Final Story 240
Preface: Hmmm .... Why Exactly Should You Read This Book?
Acknowledgements
Part 1: Understanding Storytelling
Chapter 1: Why Is Storytelling the #1 Reason You Are Here Today?
Chapter 2: How Does Your Brain React to Storytelling?
Chapter 3: How Does Hollywood Use Storytelling?
Chapter 4: Our World in the Next Few Years
Part 2: Storytelling for Corporates
Chapter 5: Driving Change
Chapter 6: Becoming a Visionary Entrepreneur
Chapter 7: Creating Legendary Consumer Brands
Chapter 8: Driving B2B Corporate Sales
Part 3: Storytelling for Personal Growth
Chapter 9: Creating Brilliant Presentations
Chapter 10: Making Elements Stick
Chapter 11: Leveraging Humour
Chapter 12: Becoming a Master Orator
Chapter 13: Excelling in Interviews
Chapter 14: Creating Your Personal Brand
Conclusion: The Final Story 240