How Business Storytelling Works

Reviews / Votes

'Action-packed and entertaining, as a book on storytelling should be! Fresh examples from across the globe, backed by solid science. I loved it.' -- Dr Zoe Chance * Yale University, Author of Influence Is Your Superpower * 'Storytelling is a critical life skill that everyone must try to learn. Who else could one go to but the master storyteller Sandeep Das? I had the fortune of observing his storytelling magic from very close quarters-for instance how he convinced the chairman of a large conglomerate on how

he needed to review his business differently. Go and turn the pages of his latest work to experience his storytelling charm first-hand. You won't be disappointed.' -- Tarun Satiya * Managing Director, Accenture Strategy * 'Sandeep Das is a strong new voice among the next generation of leadership thinkers and speakers. You should pay attention to the stories he tells. Read every word. And if you get the chance to actually hear him speak, drop everything and get there if you can. He will open your mind.' -- Steven Sonsino * Business School Professor and Bestselling Author * 'Sandeep's book beautifully captures the essence of business storytelling in an era of unfinished stories.' -- Prasad Sangameshwaran * Editor, BrandEquity.com at The Economic Times * 'Finally a book which lays out a practical and grounded approach to how we can all benefit from the power of storytelling in our lives. A must-read for anyone who desires to demystify the concept and use it.' -- Sunit Sinha * Partner and Head-People,Performance and Culture at KPMG India * 'What I love about this book is that it brings out interesting takeaways from the world of movies, behavioural psychology and human evolution into our day-to-day corporate lives.

This book is a must-read for all corporates who are interested in learning about the skill of storytelling.' -- Prateek Mathur * Vice President and Head, Reliance Retail * 'In this book, Sandeep explains how you can harness the power of stories for effective communication, be it in your own life or for the business you lead. Replete with interesting anecdotes and backed by science and research, this book is thoroughly enjoyable and richly insightful.' -- Sourav Mukherji * Professor and Dean (Alumni Relations and Development), IIM Bangalore * 'Sandeep brings the art of powerful storytelling to practical aspects of real life. Every page in this book is filled with rich nuggets of learning with relatable examples and tips which one can use in everyday business life. A highly enjoyable read for anyone who wants practical advice on how business storytelling actually works!' -- Sandeep Bhalla * Managing Director, Korn Ferry Consulting, India * 'I like the way how the book touches upon purposeful storytelling. The problem-solution approach is very relatable and useful for business. I love the references to the world of movies to talk about storytelling.' -- Dr Payal Mehra * Professor of Communication, IIM Lucknow * 'The book is a great educational tool to learn the basics of business storytelling and have fun doing it. The author takes us through avenues of storytelling with a lot of anecdotes and real-life experiences. The standout chapter is brilliantly explained, "How does Hollywood use Storytelling," loaded with a lot of action.' -- Naandika Tripathi * Senior Sub-editor, Forbes India * 'For students, professionals and entrepreneurs everywhere,this book is a must-read. It has subtly picked up on topics of storytelling, right from Hollywood and branding to mathematics, making it a book of interest for the literature lover and mathematician alike.' -- Lubna Malhotra * Social Media Influencer *